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Who
Invented Animal Crackers?
The inventor
of the animal cracker is not precisely known as they have been
around in various forms for many generations, but it is
believed that they first became known as a product in 1902.
In the late
1800s, ‘Animals’ (animal shaped fancy cookies) were
imported from England. Many of the small, local bakeries in
America made different versions called 'Animals' or 'Circus
Crackers'. Bakeries began to unite into larger companies with
regional and eventual national distribution at the end of the
19th century. One of these was the National Biscuit Company.
Packaging became an important factor in marketing on a
national scale. Their ‘Animal Biscuits’ were
officially renamed 'Barnum's Animals' in 1902. During the
Christmas season, the package was redesigned as a circus wagon
with a string attached to it, so it could be hung as a
Christmas tree ornament. They sold for 5 cents, and they were
an immediate hit.
The current 17
varieties of crackers are tigers, cougars, camels, rhinoceros,
kangaroos, hippopotami, bison, lions, hyenas, zebras,
elephants, sheep, bears, gorillas, monkeys, seals, and
giraffes. There are 22 crackers per box. More than 40 million
packages of these are sold each year.
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